Crafting transformational wine experiences: from vineyard to visitor.
Executive-level leadership without the full-time hire, for wineries first and foremost, and the wine-country hospitality groups around them. Because we both hold the WSET Level 3 Award in Wines (passed with merit), every recommendation comes from people who understand the wine, the guest, and the business behind them.
Book a free consultation →
Two roles. One coherent strategy.
Most winery consultants know hospitality, or they know technology. We're a team that does both, and we work as one, from first click to final toast.
Fractional Chief Information Officer / Chief Technology Officer
More than a decade of technology leadership as a professional-services VP and former CTO, focused on growing revenue, protecting margin, and turning technology complexity into action you can measure.
Technology leadership
- Audit & improve wine club, POS, inventory & CRM systems
- Plan & prioritize IT initiatives aligned with business goals
- eCommerce enhancements & vendor evaluations
- Integration & automation so data flows, and your team stops doing work software should do
FeaturedAI & automation
- High-value AI use cases & a clear, prioritized roadmap
- Virtual sommelier & personalized recommendation tools. Ours is white-label ready
- Demand forecasting & inventory analytics
- Automate club, fulfillment & customer-service workflows
FeaturedDigital marketing & growth
- Organic traffic with SEO & AEO enhancements
- Paid advertising & retargeting campaigns
- Customer email-list building: your owned audience
- Marketing calendars for releases, promotions & club drives
Fractional Chief Hospitality Officer / Chief Member Experience Officer
Executive-level hospitality and member-experience leadership, for wineries, and the wine-country hospitality groups around them, where tasting rooms sit alongside lodging, dining, events, and weddings.
Chief Hospitality Officer
- Define service standards & build a hospitality culture that lasts
- Design signature guest experiences, tastings, tours & events
- Staff training & education that elevate every interaction
- Align every touchpoint, onsite & online, with your brand story
Chief Member Experience Officer
- Design onboarding & the full member lifecycle
- Programming & engagement that keep members coming back
- Loyalty & retention strategies that grow your community
- Member insights & trends to guide smarter decisions
FeaturedCorporate events & facilitation
- Design & facilitate offsites, retreats, workshops & planning sessions
- Trained through Leadership Strategies & the Telos Institute
- A valuable new revenue stream for your winery
- Print & on-site materials, from first invitation to final toast
Something else in mind? Fractional hospitality, member experience, technology, AI, and marketing leadership are where we spend most of our time, but they aren't the limit. Leave us a note about what you're trying to accomplish and we'll scope it together with a custom quote.
We're not just consultants. We're wine lovers with a mission.
We believe hospitality, technology, and AI, used intentionally, can transform how people experience wine at every touchpoint. From the moment a guest discovers your label to the final sip in the tasting room, we help you create deeper, more memorable connections, with no jargon for its own sake, and no snobbery.
Ready to grow?
Tell us a little about your winery (or hospitality group) and what you're hoping to improve. The first conversation is free. We can't wait to help bring your vision to life.
Book a free consultation →