About Wine Hound

A husband, a wife, and a basset hound.

Wine Hound began the way a lot of good things do, over dinner, with a good bottle, and a basset hound named Jerry nosing around the corks. We're Sam and Hannah, a husband-and-wife WSET Level 3 team hosting wine-paired private and corporate events.

WSET Level 3 · passed with meritTrained facilitator50+ events hostedWine regions worldwide
Portrait of Hannah, Wine Hound co-founder and event host

Hannah

Co-founder · Host & Experience

Hannah has spent her career creating experiences people remember and come back for: signature conferences for hundreds of attendees, intimate executive dinners, and the member programs that build loyalty. A professionally trained facilitator (Leadership Strategies, Telos Institute) and former ICU nurse, she brings warmth and precision in equal measure, and has been a founding wine-club member since 2018.

Portrait of Sam, Wine Hound co-founder, technology and marketing lead

Sam

Co-founder · Technology & Marketing

Sam brings more than a decade of turning technology into business results, as a consulting executive and former CTO: ERP and eCommerce implementations, complex integrations, and AI adoption grounded in what actually works. He also leads the digital-marketing side: SEO and AEO, paid advertising, email-list building, and the marketing calendar.

What people say about Hannah

Hannah is exceptional… Our members love her. She's attentive to their needs and treats them as individuals.

— Chief Learning & Member Experience Officer (current supervisor)

She demonstrates strategic insight and leadership at unparalleled levels, always thinking about efficiency, budget, and winning outcomes.

— Partner, national law firm

You're the REAL deal: talented, smart, kind, hardworking, committed, and tons of fun.

— Chief Learning Officer (former supervisor)
What people say about Sam

Sam, you have played an excellent augmentation to this team. Very glad you are driving these priorities.

— Senior ERP Implementation PM

He is absolutely awesome. His follow-up is great and his problem solving is amazing. He has come up with solutions on a number of tasks that I've wanted to improve for years.

— Accounting team, national fitness franchise

A strong and capable leader, trusted and valued highly, who has distinguished himself by bringing AI to the forefront of the organization.

— SVP (supervisor)
How we complement each other

One team that does both.

Hannah shapes the experience your guests remember; Sam builds the pairings, the custom event site, and the logistics that keep the night on time. Even the planning splits naturally down the middle (Sam on the digital side, Hannah on the in-person side) so your event is coherent from first invite to final toast.

It all comes from one team that shares a table every night, and a basset hound. And because we both hold the WSET Level 3 Award in Wines (passed with merit) every recommendation comes from people who genuinely understand the wine, the guest, and the business behind them.

Jerry the basset hound
What's the story behind the logo?

Our logo features Jerry, the original Wine Hound.

Our journey started with informal dinners and a curious basset hound sniffing corks. Jerry has been part of nearly every tasting we've ever hosted and has the best nose in the house. His playful vibe represents everything we aim to bring to wine education: fun, warmth, and great taste, without the snobbery.

Jerry, Wine Hound's basset hound, beside a jar of saved wine corks and crystal decanters
The résumé

Jerry

Founding Hound · Chief Morale Officer

The original Wine Hound: basset by breed, sommelier by self-appointment. He's been at our feet for nearly every bottle we've ever opened, and he has thoughts about all of them.

Experience
50+ wine events hosted at the Wine Hound table: front-of-house greeter, cork-jar supervisor, and a steadying presence beneath the cheese board. Attendance: perfect.
Specialties
Cork snobbery (strong opinions, freely shared). Human-food appreciation, with a standing passion for tomatoes. Competition-grade sunbathing in the backyard.
References
Hannah & Sam. Shares their table every night. Happy to vouch for himself.

Available for tastings, naps, and moral support. — Jerry 🐾

FAQ

Good questions, plainly answered.

What is Wine Hound?

Wine-paired private and corporate events, planned and hosted end to end by Sam and Hannah, plus the wine-trade apps that grew out of the work: the AI Sommelier and Press.

Do you host private events?

We do: guided tastings, paired dinners, and the full-service Signature Evening, at your home, office, or venue. See Private & Corporate Events.

How does booking an event work?

Tell us the occasion, headcount, and date through the contact form; we shape the night around them and come back with a format and a quote. Formats and pricing live on Private & Corporate Events.

What's your wine background?

We both hold the WSET Level 3 Award in Wines, passed with merit (global wine regions, winemaking, and advanced tasting) built on years of tasting, travel, and 50+ hosted events.

Does Press email my customers automatically?

No. Press (our marketing co-pilot for wineries) drafts and stages campaigns; a human on your team always does the final send from Klaviyo. It can't send on its own, by design. (And the AI Sommelier never emails your members uninvited: announcements go out from your own list.)

Do I have to leave Commerce7 or Klaviyo?

No. Wine Hound works with both and makes the tools you already pay for work harder.

Can I offer Jerry under my own brand?

Yes. Under your label it becomes the AI Sommelier, on your palette and your catalog alone, and your members can step in from your own site without a second password. You see the click-throughs it sends back to your store, not just usage. See the AI Sommelier for wineries & distributors.

Who do you work with?

Companies, teams, and private hosts booking tastings and paired dinners across the Kansas City metro, and the wineries and distributors our apps are built for.

How fast can my winery launch its own sommelier?

Days, not months. Your logo, colors, voice, and wine list are configuration, not code. See the AI Sommelier for wineries & distributors for how a pilot works.

Do you sell wine?

Never. We recommend, you sell. Every “buy this bottle” in the AI Sommelier links to the winery's own store, so licensing, shipping, and the customer relationship stay exactly where they belong: with the winery.

Let's share a glass, and a plan.

Tell us about the evening you're planning, or the winery you're growing. The first conversation is free.

Book a call →