Fractional executive leadership for wineries — hospitality, technology, marketing, and AI.

Wine Hound is a husband-and-wife consultancy that brings fractional, executive-level leadership to wineries — the kind of senior direction that's usually out of reach without a full-time C-suite hire.

Hannah has spent her career creating experiences people remember and come back for: leading large-scale events and intimate dinners, building member-experience and education programs, and — as a trained facilitator — guiding corporate gatherings with real polish. Sam has spent his building the technology, intelligence, and digital growth behind growing businesses — guiding ERP and eCommerce implementations, modernizing operations, leading AI adoption, and driving measurable marketing.

Together, we help wineries grow on both sides at once: the experiences your guests feel, and the technology and marketing that power them. And because we both hold the WSET Level 3 Award in Wines, every recommendation comes from people who genuinely understand the wine, the guest, and the business behind them.

Whether you're a small estate winery, a fast-growing operation, or a wine-country hospitality group, we bring the leadership and creative direction to help you stand out and grow.

How We Help

We work as two fractional executives you can bring in for a defined slice of senior leadership:

Fractional Chief Hospitality Officer / Chief Member Experience Officer (Hannah)
Executive hospitality and member-experience leadership — guest experience and service standards, wine club and membership programs, staff training, and facilitated corporate events and retreats, complete with the print and on-site materials that make them shine.

Fractional CIO/CTO (Sam)
Executive technology, AI, and digital-marketing leadership without the full-time hire — wine club, POS, inventory, CRM, and eCommerce systems; practical AI and automation; and growth marketing across SEO/AEO, paid advertising, email, and promotions.

Have a need that doesn't fit neatly into either role? We're interested — just leave us a note and we'll scope it together.

How We Complement Each Other

Most winery consultants know hospitality, or they know technology. We're a team that does both — and we work as one.

Hannah shapes the experience your guests remember; Sam builds the systems and intelligence that make that experience consistent, scalable, and profitable. It even shows in how we handle marketing: Sam drives the digital side — search, paid, email, and the marketing calendar — while Hannah owns the in-person side, from facilitated corporate events to the printed materials that greet your guests. From first click to final toast, you get one coherent strategy from two specialists who happen to share a dinner table, and a basset hound.

Why Wine Hound

We're not just consultants — we're wine lovers with a mission. That's why there's a basset hound named Jerry behind the name: a reminder of what we believe great wine experiences are really about — warmth, curiosity, and great taste, never snobbery.

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Ready to grow?
Let's talk about where your winery is headed. Schedule your free consultation today.